BRAND STRATEGY
BRAND STRATEGY SERVICES FOR bold brands
TRANSFORM YOUR BUSINESS WITH STRATEGIC BRAND DEVELOPMENT.
Our comprehensive Brand Strategy Services help businesses build powerful, memorable brands that drive growth and create lasting connections with their target audience. Whether you're launching a new company, rebranding, or expanding into new markets, our strategic approach ensures your brand becomes a catalyst for business success.
TRUSTED BY BRANDS ALL OVER THE GLOBE.
HOW WE DO
OUR BRAND STRATEGY PROCESS
Our proven Brand Strategy Services process is designed to uncover your unique brand potential and translate it into a comprehensive strategic framework. Through a systematic approach combining research, analysis, and creative development, we build brands that not only look great but perform exceptionally in the marketplace.
01. discovery & research
In-depth interviews, workshops, and comprehensive market analysis to uncover your business goals, customer needs, and market dynamics. This foundational phase ensures our Brand Strategy Services are built on solid insights and real-world understanding.
02. Competitive Analysis & Market Audit
Thorough analysis of your competitive landscape to identify market opportunities and threats, ensuring your brand strategy is distinctive, relevant, and strategically positioned.
04. Brand Positioning Development
We define the unique space your brand occupies in consumers' minds, including your brand promise, mission, vision, values, and key differentiators that set you apart from competitors.
03. Brand Architecture & Structure
For multi-product or service companies, we create clear brand architecture that brings structure and clarity, enabling effective cross-promotion and cohesive brand equity across your portfolio.
05. Brand Platform Creation
Development of your strategic brand core, encompassing tone of voice, messaging frameworks, and visual identity guidelines that serve as your internal compass for consistent brand execution.
06. Design Strategy Integration
Seamless connection between strategic branding and visual execution, translating your brand's essence into cohesive visual systems across all touchpoints and platforms.
WHY BRAND STRATEGY SERVICES MATTER?
Create Powerful Emotional Connections
Brand Strategy Services help forge deep emotional bonds between your business and your audience. By clearly articulating who you are, what you stand for, and why it matters, strategic branding builds the loyalty and trust that turns customers into passionate advocates for your brand.
Achieve Distinctive Market Positioning
Through strategic positioning, our Brand Strategy Services ensure you stand out in crowded marketplaces. We highlight your unique values, benefits, and personality to create a distinct identity that customers remember, prefer, and actively choose over competitors.
Maximize Marketing ROI and Effectiveness
A comprehensive brand strategy provides the foundation for focused, consistent marketing efforts. Every campaign, message, and design choice aligns with your core brand narrative, maximizing your return on investment and amplifying the impact of your marketing initiatives.
Build Unshakeable Trust and Credibility
Consistency across all brand touchpoints is crucial for building customer trust. Our Brand Strategy Services ensure your brand communicates the same values and tone across all channels, helping to develop confidence in your brand while reinforcing your authority.
Our SERVICES
Brand Strategy
Let's transform your business vision into a market-dominating brand. Build the foundation that drives growth and customer loyalty.
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Brand Identity
We create visual identity projects that speak your values instantly. We offer creative solutions that build trust and recognition.
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Packaging Design
We design packaging that sells itself on every shelf. Eye-catching solutions that turn browsers into buyers.
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Branding for Startups
We help you to launch your idea with a professional brand presence from day one to compete confidently with established players.
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Naming
We craft memorable names that become powerful brand assets that resonate and differentiate your business.
Learn moreDESIGN THAT CHALLENGES THE NORM
DESIGN THAT CHALLENGES THE NORM
brand strategy services CASE STUDIES
PLANU - SOCIAL CALENDAR
I-THRIVE - ALTERNATIVE & HOLISTIC HEALTH SERVICE
YARDS - HOUSE FLIPPING
KOIT - DATING APP
TESTMONIALS
WHAT DO THEY SAY ABOUT US?
“IT WAS INCREDIBLE. HOLMAN HAS A CREATIVE GIFT FOR BUILDING THE BEST OUT OF ANY SITUATION OR SCENARIO. WITH IMPECCABLE ORGANIZATION, YOU CAN TRUST THAT THE TASK WILL BE DONE AND DONE RIGHT.”
Miller Simberg - Koit App
"HOLMAN\DESIGN® EXCEEDED MY EXPECTATIONS BY TRANSFORMING MY IDEAS INTO A STRONG, COHESIVE BRAND WITH AN IMPRESSIVE PROCESS AND APPROACH.”
Thiago Vernetti - Planu Social Calendar
"SHOUTOUT TO HOLMAN\DESIGN® FOR NAILING OUR BRANDING—I'VE WORKED WITH HIM TWICE, AND I HIGHLY RECOMMEND HIM."
Jodi Crawford - i-Thrive
ARTICLES
brand strategy services Insights & trends
To get even more insights and strategies on how to create a standout brand identity, check out our blog, and be the first to know all branding trends.
FAQS
FREQUENTLY ASKED QUESTIONS
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A branding agency does more than design logos or websites, it shapes how customers, employees, and other stakeholders perceive your market position. Its core work is developing a unique brand identity by creating distinct visual elements (like logos, color schemes, and marketing materials) and establishing a brand voice that reflects your company’s personality and values based on strategy.
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To do branding for a startup, founders should prioritize branding, ensuring it reflects their values, differentiates them from competitors, and resonates with their target audience. A brand isn’t just a logo—it’s the entire experience customers associate with a company. Key steps include defining brand influences, maintaining objectivity, aligning branding with marketing efforts, and using audits to ensure consistency. A strategic, well-executed brand not only strengthens market presence but also fosters long-term growth and customer loyalty.
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Branding Services costs vary widely. Basic packages with essentials like logo design and brand guidelines can start at a few thousand dollars, while comprehensive services such as market research, brand strategy, and full identity design can cost tens to hundreds of thousands; additionally, factors like company size, team expertise, and project urgency influence the overall investment, making it essential to align your budget and expectations with potential agencies.oes here
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Startup Branding Agencies focus on developing emerging businesses to establish a strong market presence that attracts potential customers. They encompass various strategies customized to meet each startup's unique needs. Examples include market research, brand development, and more.
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Yes! Branding is crucial for startups as it helps establish a strong, consistent identity that resonates with customers, builds trust, and drives loyalty. In a competitive market, branding differentiates startups from their competitors, communicates their unique value, and leaves a lasting impression on potential customers.
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Choosing the right branding agency is essential for your company's success. Assess their industry experience, portfolio quality, and proven track record by reviewing past projects, certifications, and client testimonials. Prioritize an agency that demonstrates a strategic approach aligned with your business goals, offers competitive pricing, meets deadlines, and maintains clear, collaborative communication throughout the process.
LET'S CONNECT!
LET'S CONNECT!