BRAND STRATEGY
BRAND STRATEGY SERVICES FOR bold brands
TRANSFORM YOUR BUSINESS WITH STRATEGIC BRAND DEVELOPMENT.
Our comprehensive Brand Strategy Services help businesses build powerful, memorable brands that drive growth and create lasting connections with their target audience. Whether you're launching a new company, rebranding, or expanding into new markets, our strategic approach ensures your brand becomes a catalyst for business success.
TRUSTED BY BRANDS ALL OVER THE GLOBE.
WHAT WE DO
How much value our brand strategy services can offer to your business?
Brand Strategy Services are powerful communication tools that can transform your business. We offer Brand Strategy, Brand Identity, Rebranding, Naming, and Packaging Design for bold brands that want to stand out.
Contact us today to elevate your brand. Let's unlock its potential together.
HOW WE DO
OUR BRAND STRATEGY PROCESS
Our proven Brand Strategy Services process is designed to uncover your unique brand potential and translate it into a comprehensive strategic framework. Through a systematic approach combining research, analysis, and creative development, we build brands that not only look great but perform exceptionally in the marketplace.
01. discovery & research
In-depth interviews, workshops, and comprehensive market analysis to uncover your business goals, customer needs, and market dynamics. This foundational phase ensures our Brand Strategy Services are built on solid insights and real-world understanding.
02. Competitive Analysis & Market Audit
Thorough analysis of your competitive landscape to identify market opportunities and threats, ensuring your brand strategy is distinctive, relevant, and strategically positioned.
04. Brand Positioning Development
We define the unique space your brand occupies in consumers' minds, including your brand promise, mission, vision, values, and key differentiators that set you apart from competitors.
03. Brand Architecture & Structure
For multi-product or service companies, we create clear brand architecture that brings structure and clarity, enabling effective cross-promotion and cohesive brand equity across your portfolio.
05. Brand Platform Creation
Development of your strategic brand core, encompassing tone of voice, messaging frameworks, and visual identity guidelines that serve as your internal compass for consistent brand execution.
06. Design Strategy Integration
Seamless connection between strategic branding and visual execution, translating your brand's essence into cohesive visual systems across all touchpoints and platforms.
WHY BRAND STRATEGY SERVICES MATTER?
Create Powerful Emotional Connections
Brand Strategy Services help forge deep emotional bonds between your business and your audience. By clearly articulating who you are, what you stand for, and why it matters, strategic branding builds the loyalty and trust that turns customers into passionate advocates for your brand.
Achieve Distinctive Market Positioning
Through strategic positioning, our Brand Strategy Services ensure you stand out in crowded marketplaces. We highlight your unique values, benefits, and personality to create a distinct identity that customers remember, prefer, and actively choose over competitors.
Maximize Marketing ROI and Effectiveness
A comprehensive brand strategy provides the foundation for focused, consistent marketing efforts. Every campaign, message, and design choice aligns with your core brand narrative, maximizing your return on investment and amplifying the impact of your marketing initiatives.
Build Unshakeable Trust and Credibility
Consistency across all brand touchpoints is crucial for building customer trust. Our Brand Strategy Services ensure your brand communicates the same values and tone across all channels, helping to develop confidence in your brand while reinforcing your authority.
Our SERVICES
Brand Strategy
Let's transform your business vision into a market-dominating brand. Build the foundation that drives growth and customer loyalty.
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Brand Identity
We create visual identity projects that speak your values instantly. We offer creative solutions that build trust and recognition.
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Packaging Design
We design packaging that sells itself on every shelf. Eye-catching solutions that turn browsers into buyers.
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Branding for Startups
We help you to launch your idea with a professional brand presence from day one to compete confidently with established players.
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Naming
We craft memorable names that become powerful brand assets that resonate and differentiate your business.
Learn moreDESIGN THAT CHALLENGES THE NORM
DESIGN THAT CHALLENGES THE NORM
brand strategy services CASE STUDIES
PLANU - SOCIAL CALENDAR
I-THRIVE - ALTERNATIVE & HOLISTIC HEALTH SERVICE
YARDS - HOUSE FLIPPING
KOIT - DATING APP
TESTMONIALS
WHAT DO THEY SAY ABOUT US?
“IT WAS INCREDIBLE. HOLMAN HAS A CREATIVE GIFT FOR BUILDING THE BEST OUT OF ANY SITUATION OR SCENARIO. WITH IMPECCABLE ORGANIZATION, YOU CAN TRUST THAT THE TASK WILL BE DONE AND DONE RIGHT.”
Miller Simberg - Koit App
"HOLMAN\DESIGN® EXCEEDED MY EXPECTATIONS BY TRANSFORMING MY IDEAS INTO A STRONG, COHESIVE BRAND WITH AN IMPRESSIVE PROCESS AND APPROACH.”
Thiago Vernetti - Planu Social Calendar
"SHOUTOUT TO HOLMAN\DESIGN® FOR NAILING OUR BRANDING—I'VE WORKED WITH HIM TWICE, AND I HIGHLY RECOMMEND HIM."
Jodi Crawford - i-Thrive
ARTICLES
brand strategy services Insights & trends
To get even more insights and strategies on how to create a standout brand identity, check out our blog, and be the first to know all branding trends.
FAQS
FREQUENTLY ASKED QUESTIONS
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A brand strategy service is a comprehensive strategic process that defines and develops the foundational elements of your brand to drive business growth and market differentiation. It involves deep discovery work to uncover your business goals, target audience insights, and competitive landscape, then translates these findings into a clear brand positioning, messaging framework, visual identity guidelines, and implementation roadmap. Brand strategy services go beyond logos and design to create the strategic blueprint that guides all brand decisions, ensuring a consistent, compelling brand presence that builds emotional connections, establishes market authority, and drives long-term business success.
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The five core pillars of brand strategy include:
- Brand Positioning: defining your unique market space, promise, mission, vision, and values.- Brand Platform: establishing your strategic core with tone of voice, messaging, and visual identity guidelines.
- Competitive Analysis: understanding your competitive landscape to identify opportunities and ensure relevance.
- Brand Architecture: creating structure and clarity across multiple products or services for cohesive brand equity.
- Strategic Discovery: conducting in-depth research through interviews, workshops, and market analysis to uncover business goals and customer needs.
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Brand strategy examples include developing a comprehensive brand positioning that defines your unique market space and competitive differentiation, and creating a unified brand platform with a consistent tone of voice and messaging across all touchpoints. These strategic elements work together to form a complete brand foundation that guides everything from marketing campaigns and customer communications to internal decision-making and product development, ensuring every brand interaction reinforces your core identity and business objectives.
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A brand strategy framework is a comprehensive blueprint that defines how your company shows up in the world by clarifying your purpose, values, positioning, and unique differentiators.
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To do a brand strategy, start with comprehensive strategic discovery through in-depth interviews, workshops, and market analysis to understand your business goals, customer needs, and competitive landscape. Next, develop your brand positioning by defining your brand promise, mission, vision, values, and key differentiators that resonate with your target audience. Create a brand platform that encompasses your tone of voice, messaging framework, and visual identity guidelines, while conducting competitive audits to ensure market relevance. Finally, establish clear brand architecture (if needed), develop compelling naming and messaging that captures your essence, and align your design strategy to translate your brand's core into consistent visual systems across all touchpoints, creating a strategic foundation that guides all business decisions and communications.
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A brand strategy session is run through structured discovery workshops and collaborative processes that uncover your business goals, target audience insights, and competitive landscape dynamics. The session typically begins with strategic interviews and stakeholder discussions to understand your company's purpose, values, and market position, followed by collaborative exercises that define your brand promise, messaging framework, and key differentiators. Throughout the session, we facilitate brainstorming activities, competitive analysis discussions, and positioning exercises that align leadership around a unified brand vision, ensuring every participant contributes to developing a comprehensive brand platform that serves as the strategic foundation for all future brand decisions and marketing initiatives.
LET'S CONNECT!
LET'S CONNECT!