BRANDING FOR STARTUPS
Startup Branding Agency
STRATEGY & IDENTITY
We are a startup branding agency specializing in building strong brands that drive long-term success. Our services span various industries, including retail, SaaS, sports, and food & beverage, ensuring that our clients establish a compelling brand identity from the ground up. More than just logos, we focus on brand strategy, values, and positioning to help startups stand out in their fields. Whether launching a new brand or repositioning an existing one, we transform ideas into impactful brand identities.
TRUSTED BY BRANDS ALL OVER THE GLOBE.











WHAT WE DO
How much value our Startup branding agency can offer to your business?
Our Startup Branding Services are powerful communication tools that can transform your business. We offer Brand Strategy, Brand Identity, Rebranding, Naming, and Packaging Design for bold brands that want to stand out.
Contact us today to elevate your brand. Let's unlock its potential together.
HOW WE DO
OUR STARTUP BRANDING PROCESS
As a specialized startup branding agency, we deliver customized brand development solutions designed specifically for emerging businesses and entrepreneurial ventures. Our adaptive methodology recognizes that every startup faces unique market challenges and requires personalized approaches to build meaningful brand presence.
01. discovery & research
Strategic brand development begins with thorough market research and audience analysis, establishing the groundwork for successful brand positioning. Our comprehensive discovery process examines competitive landscapes, consumer behaviors, and industry trends to identify unique opportunities. During collaborative sessions, we evaluate your company's objectives, assess current market standing, and develop actionable strategies that transform your business into a compelling, market-leading brand presence.
02. STRATEGY DEFINITION
Our process for developing brand strategy is highly collaborative, focusing on clearly defining goals, vision, and long-term objectives to build a brand that resonates deeply with its target audience. An effective brand strategy establishes the brand’s personality and market positioning, serving as a foundation for a cohesive and compelling visual identity. The ultimate aim is to carve out a unique and competitive market position that positively influences perceptions among customers and internal teams alike.
03. DESIGN
Our creative process is informed by insights gathered during consultations and strategic meetings, focusing on naming, brand identity, and packaging design. By tackling the specific challenges each startup faces, we create a comprehensive and unique brand identity. We harness strategic knowledge to develop a cohesive visual and verbal expression that reflects your brand’s positioning and connects meaningfully with your target market.
04. DELIVERY
The delivery stage marks the transition of your brand strategy into a fully developed identity ready for launch. During this phase, all final materials are provided to maintain uniformity and coherence across every interaction point. This ensures that your brand remains impactful, visually appealing, and easy to remember.
WHY BRANDING for startups MATTER?
Creating a Distinctive Brand Identity That Lasts
A well-defined brand identity goes beyond logos and colors; it reflects the values, mission, and personality of a business. A cohesive brand identity ensures consistency across all touchpoints, making the company easily recognizable and reinforcing its message in the minds of consumers.
Building Confidence and Reliability
A professional and consistent brand presence signals reliability and expertise. Customers are more likely to trust a business that presents itself with a polished and unified image, as branding conveys a sense of stability and commitment to quality.
Distinctive Strategies for Thriving in a Competitive Market
With countless businesses competing for attention, a strong brand helps a company differentiate itself. A unique visual identity, messaging, and brand experience set a business apart, making it more memorable and appealing to its target audience.
Enhancing Brand Visibility and Memory Retention
A well-established brand ensures that consumers can quickly identify and remember it. Consistency in branding elements—such as logos, colors, and tone of voice—strengthens recognition, increasing the chances that customers will think of the brand when making a purchasing decision.
Our STARTUP BrandING AGENCY SERVICES

Brand Strategy
Unlock your company's potential with strategic brand development that captures market share.
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Brand Identity
Transform your brand through strategic design services that communicate core principles effectively.
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Packaging Design
Our custom packaging design transforms ordinary products into irresistible market leaders.
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Branding for Startups
Transform your startup vision into a market-ready brand identity that stands toe-to-toe with industry leaders from launch day.
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Rebranding
Synchronize your corporate identity by transforming your company identity with strategic planning and flawless execution.
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Naming
Transform your company identity with strategic brand naming solutions designed to capture attention and establish market leadership.
Learn moreSTARTUP BRANDING CASE STUDIES
PLANU - SOCIAL CALENDAR
I-THRIVE - ALTERNATIVE & HOLISTIC HEALTH SERVICE
YARDS - HOUSE FLIPPING
KOIT - DATING APP
TESTMONIALS
WHAT DO THEY SAY ABOUT US?
“IT WAS INCREDIBLE. HOLMAN HAS A CREATIVE GIFT FOR BUILDING THE BEST OUT OF ANY SITUATION OR SCENARIO. WITH IMPECCABLE ORGANIZATION, YOU CAN TRUST THAT THE TASK WILL BE DONE AND DONE RIGHT.”
Miller Simberg - Koit App
"HOLMAN\DESIGN® EXCEEDED MY EXPECTATIONS BY TRANSFORMING MY IDEAS INTO A STRONG, COHESIVE BRAND WITH AN IMPRESSIVE PROCESS AND APPROACH.”
Thiago Vernetti - Planu Social Calendar
"SHOUTOUT TO HOLMAN\DESIGN® FOR NAILING OUR BRANDING—I'VE WORKED WITH HIM TWICE, AND I HIGHLY RECOMMEND HIM."
Jodi Crawford - i-Thrive
ARTICLES
startup Insights & trends
To get even more insights and strategies on how to create a standout brand identity, check out our blog, and be the first to know all branding trends.
FAQS
FREQUENTLY ASKED QUESTIONS
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A branding agency does more than design logos or websites, it shapes how customers, employees, and other stakeholders perceive your market position. Its core work is developing a unique brand identity by creating distinct visual elements (like logos, color schemes, and marketing materials) and establishing a brand voice that reflects your company’s personality and values based on strategy.
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To do branding for a startup, founders should prioritize branding, ensuring it reflects their values, differentiates them from competitors, and resonates with their target audience. A brand isn’t just a logo—it’s the entire experience customers associate with a company. Key steps include defining brand influences, maintaining objectivity, aligning branding with marketing efforts, and using audits to ensure consistency. A strategic, well-executed brand not only strengthens market presence but also fosters long-term growth and customer loyalty.
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Branding Services costs vary widely. Basic packages with essentials like logo design and brand guidelines can start at a few thousand dollars, while comprehensive services such as market research, brand strategy, and full identity design can cost tens to hundreds of thousands; additionally, factors like company size, team expertise, and project urgency influence the overall investment, making it essential to align your budget and expectations with potential agencies.oes here
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Startup Branding Agencies focus on developing emerging businesses to establish a strong market presence that attracts potential customers. They encompass various strategies customized to meet each startup's unique needs. Examples include market research, brand development, and more.
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Yes! Branding is crucial for startups as it helps establish a strong, consistent identity that resonates with customers, builds trust, and drives loyalty. In a competitive market, branding differentiates startups from their competitors, communicates their unique value, and leaves a lasting impression on potential customers.
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Choosing the right branding agency is essential for your company's success. Assess their industry experience, portfolio quality, and proven track record by reviewing past projects, certifications, and client testimonials. Prioritize an agency that demonstrates a strategic approach aligned with your business goals, offers competitive pricing, meets deadlines, and maintains clear, collaborative communication throughout the process.
LET'S CONNECT!
LET'S CONNECT!