PACKAGING DESIGN

PACKAGING DESIGN Agency

FOOD AND BEVERAGE PACKAGING SOLUTIONS.

As a Packaging Design Agency, we are the trusted partners for CPG brands seeking to break through market clutter and connect meaningfully with consumers. Our specialized expertise spans the food and beverage industries. We combine thoughtful brand strategy with stunning packaging design to create solutions that not only look beautiful but deliver measurable business results, helping brands move forward with confidence and clarity.

TRUSTED BY BRANDS ALL OVER THE GLOBE.

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WHAT WE DO

How much value can our packaging design services offer to your business?

Packaging Design Services are powerful communication tools that can transform your business. We offer Brand Strategy, Brand Identity, Rebranding, Naming, and Packaging Design for bold brands that want to stand out.

Contact us today to elevate your brand. Let's unlock its potential together.

Inside a store with three pink t-shirts with red neckline hang on a rack, a digital screen displays a cartoon woman with long hair, and a plant in a red planter is below it. The store has pink and orange lighting.

HOW WE DO

OUR PACKAGING DESIGN SERVICE PROCESS

Our proven Packaging Design Agency methodology is built to help CPG brands navigate complex market challenges while creating packaging that drives sales. We follow a systematic approach that clarifies your brand positioning, creates compelling visual solutions, propels market growth, and expands your brand's reach. Each phase of our process ensures your packaging design not only meets regulatory requirements but exceeds consumer expectations, delivering the peace of mind and powerful results that growing brands need.

01. discovery & research

In-depth analysis of your brand positioning, target audience, and market landscape to establish the strategic foundation for packaging design that resonates with consumers and differentiates from competitors.

02. Creative Concept Development

Generation of multiple packaging design concepts that balance aesthetic excellence with functional utility, incorporating your brand story and values into compelling visual narratives.

03. Design Refinement & Optimization

Iterative design process incorporating stakeholder feedback, consumer testing insights, and technical feasibility assessments to perfect packaging solutions that perform in real-world retail environments.

04. DELIVERY

Complete technical package development including print specifications, material recommendations, and production guidelines ensuring seamless manufacturing and cost-effective execution.

WHY PACKAGING DESIGN MATTERS?

roca craft beer cans label design six pack

Create Instant Consumer Connection

Expert packaging design from our Packaging Design Agency forges immediate emotional connections with target consumers. Through strategic use of colors, typography, and visual hierarchy, we create packaging that speaks directly to your audience's desires and needs, transforming shelf presence into sales.

reboot coffee cup on the floor

Achieve Competitive Market Differentiation

Our Packaging Design Agency specializes in creating distinctive packaging solutions that help brands stand out in saturated markets. By combining unique design elements with strategic positioning, we ensure your products command attention and preference over competitor offerings, driving premium pricing and market share growth.

nino viejo taqueria craft paper bag

Maximize Performance
& ImpacT

Strategic packaging design directly impacts retail performance through improved shelf visibility, enhanced purchase intent, and increased consumer trial. Our Packaging Design Agency creates solutions that work as silent salespeople, communicating key product benefits and brand values at the critical moment of purchase decision.

tuktuk asian food storefront sign

Build Long-Term Brand Equity & Recognition

Consistent, professional packaging design builds valuable brand equity over time through repeated consumer exposure and positive brand associations. Our Packaging Design Agency develops packaging systems that create memorable brand experiences, fostering customer loyalty and supporting premium brand positioning in competitive markets.

Our SERVICES

DESIGN THAT CHALLENGES THE NORM

DESIGN THAT CHALLENGES THE NORM

PACKAGING DESIGN AGENCY CASE STUDIES

PLANU - SOCIAL CALENDAR


I-THRIVE - ALTERNATIVE & HOLISTIC HEALTH SERVICE


Three posters on a brick wall promoting health and fitness through ithrive, featuring images of people running, cycling, and exercising with the text 'thrive beyond'.

YARDS - HOUSE FLIPPING


KOIT - DATING APP


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TESTMONIALS

WHAT DO THEY SAY ABOUT US?

A man wearing a beige bucket hat and a red polo shirt stands in front of the Eiffel Tower in Paris, France, with greenery and bushes around him.

“IT WAS INCREDIBLE. HOLMAN HAS A CREATIVE GIFT FOR BUILDING THE BEST OUT OF ANY SITUATION OR SCENARIO. WITH IMPECCABLE ORGANIZATION, YOU CAN TRUST THAT THE TASK WILL BE DONE AND DONE RIGHT.”

Miller Simberg - Koit App

A smiling man wearing sunglasses and a backward cap taking a selfie outdoors near a grassy area with the ocean, a road, and a sidewalk with a few people in the background.

"HOLMAN\DESIGN® EXCEEDED MY EXPECTATIONS BY TRANSFORMING MY IDEAS INTO A STRONG, COHESIVE BRAND WITH AN IMPRESSIVE PROCESS AND APPROACH.”

Thiago Vernetti - Planu Social Calendar

A woman giving a massage outdoors on a massage table in a desert landscape.

"SHOUTOUT TO HOLMAN\DESIGN® FOR NAILING OUR BRANDING—I'VE WORKED WITH HIM TWICE, AND I HIGHLY RECOMMEND HIM."

Jodi Crawford - i-Thrive

FAQS

FREQUENTLY ASKED QUESTIONS

  • Our Packaging Design Agency combines creative talent with technical expertise, material specifications, and retail requirements to create packaging solutions that not only look compelling but perform effectively in competitive marketplace environments. We work with CPG brands, food and beverage companies, beauty brands, and consumer goods manufacturers to develop packaging that serves as a silent salesperson, communicating brand values and driving purchase decisions while meeting all necessary legal and production requirements.

  • Yes, graphic designers do packaging, but specialized packaging design requires expertise beyond traditional graphic design skills. Professional packaging design agencies like ours combine graphic design capabilities with deep knowledge of CPG markets, retail environments, and manufacturing processes to create packaging that not only looks compelling but functions effectively as a sales tool.

  • A packaging designer creates strategic visual solutions that combine aesthetic excellence with functional utility to help products stand out on crowded shelves and drive consumer purchasing decisions.

  • Effective packaging communicates your brand values, product benefits, and quality promise through strategic use of color psychology, typography hierarchy, and visual elements while ensuring regulatory compliance and functional utility.

  • The four important considerations in packaging design are consumer connection and emotional appeal, competitive differentiation to stand out in crowded markets, regulatory compliance and technical requirements, and retail performance optimization for maximum shelf impact. These considerations ensure your packaging not only captures attention and communicates your brand values effectively but also meets all legal requirements while functioning as a silent salesperson that drives purchase decisions.

  • Package design is the strategic creation of a product's external container and visual presentation that serves as both protection and marketing tool, combining functional utility with compelling aesthetics to drive consumer purchase decisions.

LET'S CONNECT!

LET'S CONNECT!

Start a project, schedule a meeting, or request a quote.